The technical world is full of eCommerce Marketing Tools. But which one is better is a hype? Let me introduce you to the 10 best tools for eCommerce marketing.

With a huge number of eCommerce websites accessible today, we can easily predict the eCommerce market has a bright future in 2021. According to a report on the e-commerce market (Statista) 1.92 billion people prefer online services and buying of goods.

In 2019, e-retail sales reached 3.5 trillion $ around the globe. However, it is also mentioned that the e-commerce market will keep on rising for the upcoming years.  So, if you are the one who has decided to find a place in the world of the eCommerce market, then you need to know eCommerce marketing tools out in the marketplace.

know eCommerce marketing tools out in the marketplace

Image Source: Oberlo

Before I proceed further, I would like to know- Do you know what exactly an eCommerce marketing tool?

No idea? Don’t worry, I help with this…

Let’s jump directly to the above question.

What is An eCommerce Marketing Tool?

The eCommerce Marketing Tools are the digital tools that are useful in automating and simplifying a wider range of tasks about your business. It allows you to work effectively and increase the efficiency of performing the task.

Here, with the task I mean- website designing or managing inventory.  These tools are a blessing for the marketer. With the use of these marketing tools, you can easily manage all your eCommerce store-related tasks.

Willing to know its benefits?

Saying Yes!!.. Here are a few benefits

Also Read: Best 10 eCommerce Development Companies in India [2020]

Benefits of using marketing tools for eCommerce in 2020-2021:

In this digital era, running an eCommerce business is not easy.  There are lots of competition and challenges. You won’t believe it, but it’s true there are approx  81% of people who like to do Googling to search for the things they want to buy.  In fact, there are more than 2-3 million eCommerce businesses.

This means being a startup, SMEs, or entrepreneur you need to do lots of hard work. Moreover, you can unleash this stress by using the best eCommerce marketing tools. Later on, I am going to discuss the same. But before that let’s see why you should invest in purchasing marketing tools?

Benefits of investing in marketing tools for eCommerce business

  • Enhances customer engagement
  • Helps in increasing revenue
  • Helps you in knowing what is in trend
  • Provide you with an opportunity to stay ahead of the competitors
  • Helps in managing more sophisticated segmentation of data.
  • Improves the lead generation process.

Hope you understand why you should include such types of tools in your business. Now, let’s directly jump to the list of best tools for eCommerce marketing.

10 Best Tools For Ecommerce Marketing

1. Shopify


Shopify is one of the most suggested cloud-based eCommerce platforms. It permits you to set up a simple but effective online store. It has great features to assist individuals with building their own, adaptable, versatile online store.

Store owners can easily upload unlimited products. It has a large online storage capacity. One can use Shopify POS to process orders and receive payments. This tool is beneficial in keeping the track of orders.

How much does Shopify cost?

  • Free-trial -14 days
  • Basic Shopify: $29 per month
  • Shopify: $79 per month
  • Advanced Shopify: $299 per month
  • Shopify Lite: $9 per month
  • Shopify Plus: negotiable

Who can use Shopify?

Shopify can be used by:

2. BigCommerce

BigCommerce- best email marketing tool for eCommerce

BigCommerce is a powerful eCommerce platform that assists in online marketing. It is an eCommerce marketing tool that gives you endless flexibility to build, manage, innovate and scale your online store,

Furthermore, you’ll have the option to choose from a rich collection of free and paid purchasing plan formats. It also allows you to integrate with third-party apps This tool gives the best server response with Google Cloud Platform.

How much does it cost to buy BigCommerce?

BigCommerce’s pricing plan:

  • Standard: $29.9 per /month
  • Plus: $79.95 per month
  • Pro: $299.95 per month

Who can use BigCommerce?

BigCommerce can be used by small businesses to enterprises.

3. Google Analytics

Google Analytics

Google Analytics is the most well-known digital marketing tool. This tool is utilized by organizations to check various insights into the marketing journey. The bits of technical knowledge is enough to operate.

Analytics will assist you in assessing how your market, content, items, missions, and more are performing. Google Analytics for eCommerce business additionally allows tracking your goals, user activity, and website conversions.

How much does it cost to buy Google Analytics?

Standard Version: Free

Google Analytics 360: $150,000$ per year

Who Can use Google Analytics?

Anyone can use Google Analytics who wants to check the insight of their website.

4. Canva


Canva is an incredible graphic designer tool that most enterprises are using today. It allows easy designing of images, videos, GIFs, PPT, etc. There are a variety of templates and text styling elements available to create graphics.

To use Canva you don’t stress much. It is user-friendly and carries a stock of images, templates, stickers, etc. You don’t need to be an expert designer to use4 this tool. It is the best place to design marketing materials.

How much does it cost to buy Canva?

Standard Version: Free

Canva Pro: $ 9.95 per month

Who Can Use Canva?

Anyone can use the Canva graphic designing tool. No more need for being an expert designer.

5. OpenCart


OpenCart is a free-to-download eCommerce tool. This platform allows you the easy operation of an online store. On the other hand, this is the best way to have an e-store with no investment. It permits an easy extension of your store. It is extremely customizable and scalable. It holds over 13,00 themes and modules.

Who can use OpenCart?

OpenCart is best for people who have experience in website development. If you are willing to have a professional-looking website, OpenCart is a good option.

6. Magento


Magento encourages you to make a remarkable online store. Besides, it allows you to develop your store easily. It also helps the store owner to oversee and track your customer purchasing journey. This way they can customize the online store after analyzing the insights.

How much does it cost to buy Magento?

Free and open-source

Enterprise Edition Costs: $15,550/year.

Who Can Use Magento?

  • Independent business owners
  • High-volume merchants
  • Startups
  • SMEs
  • Large enterprises

7. MailChimp


MailChimp is the best email marketing tool for e-commerce. It is useful in creating, automating, and optimizing your email work. This tool is the best to connect with your potential customer. It is easy to design email campaign templates by using MailChimp.

There are in-built tools through which you check the insight(Clicks) of your campaign- how they are performing and where they are lacking.

8. Active Campaigns

Active Campaigns

Active Campaigns is an email marketing tool used for sending a personalized and attractive email. It permits automated as well as responsive customer actions. It also allows drag & drop email designer facilities.

9. Zapier


Zapier is the best automation tool available in the market. It is useful in automating day-to-day tasks. This tool helps you in using two or more applications at the same time for your eCommerce website. You can create a connection between more than 300 applications. A single Zapier dashboard is enough to manage multiple accounts.

10. SEMRush


SEMRush is a full-packed digital marketing tool. You can use this tool for various purposes like keyword research, check traffic, check backlink on your website, competitor analysis, etc. Its user-friendly feature has made it so popular that it has more than 3 million users.

Wrapping Up

Concerning dealing with your online store, any assistance that makes it simpler and more proficient is marking tools. So, investing in such types of tools helps you in gaining profits in your business. Luckily, there are huge tools available in the market to fulfill your business objectives.

I hope your search for eCommerce marketing tools ends up here. However, this is not the end, there are some other examples too available in the market. But these are the top 10 reliable and affordable marketing tools that anyone can use for an eCommerce website. Pick tools as per your need and budget.

Frequently Asked Questions (FAQs)

Q1- What are the top eCommerce digital marketing tools?

Ans– The name of top eCommerce digital marketing tools are as follow:

  1. HubSpot Marketing
  2. Ahrefs
  3. Proof
  4. Yoast
  5. Slack

Q2- Can you list the top 5 free eCommerce marketing tools?

Ans– Check the free eCommerce marketing tools:

  2. GTmetrix
  3. PageSpeed Insights
  5. Responsinator

Q3- Who are the best email marketing tools for eCommerce?

Ans- The list of best email marketing tools for eCommerce are as follow:

  • Mailchimp
  • AWeber
  • ConvertKit
  • Mailjet
  • Drip
  • ActiveCampaign