The speed of the website matters. The sites that load faster perform better on every front including improved user experience, more engagement, higher conversions and even high rankings on search engines. If you also want to pace up with mobile traffic like every other business owner, site speed becomes much more imperative.
No user will like to download a heavy website and let their smartphone memory be occupied, making their phone slow to respond; unfortunately, it is still a case with many websites.
Hence, let your website be a bit different. Speed-up your e-commerce website for improved user experience, compelling visitors to think of you every time they think of shopping. If you get to achieve such a scenario, only then it will be viable to call your website user-friendly.
It is accounted that even a second’s delay can make a great impact on the revenue that online retailers intend to make. Providing you a few actionable tips that will never let your eCommerce website design to fail the test of time:
- Minimize the Page-Size
What do you understand by the term page size? Well, the size of a page counts for all the elements on a page -be it images, code or tags. It is generally measured in Kilobytes. The rule here is “Smaller will be the page-size, better will be user experience”.
It is always preferred to avoid incorporating big images or objects on a page, simply create pages keeping their load times in mind. Measuring page size is quite simple. Save the page on your system as a web archive folder through the browser and measure its size.
Try to keep page load time to the minimal (3 seconds or less), unless you will need rich graphics for generating revenue. In such a case, balance out losing the shoppers due to slow loading speed with gaining more shoppers with intensive graphics. And, the test speed of the website to avoid issues at the visitor’s end.
- Specify the Dimensions of Image (for enjoying better browser functionality)
Give the specifications for width and height of images so that browsers can have placeholders in line for the images, leveraging image and page loading simultaneously. Retailers create the image without any specific dimensions that force browsers to first load the image completely and then take upon any other task.
Define the height and width of every particular image right at the time of eCommerce website creation so that browser can understand the image size and can make space for the same while loading other parts of the page on the go. And, the same will be automatically adjusted for different mobile devices such as a laptop, smartphone or tablet.
- More Redirects can Redirect Customers
You should provide minimum redirects on your website as each redirect forms an individual request to the server, which results in slow loading speed. Retailers are still continuing the process of redirecting old links to the newer ones, but such redirects should not be used especially when most of the shoppers prefer to access the URLs directly.
- Hone Platform Configuration
Whether you are using a hosted eCommerce platform or licensed, it is very important to identify the configurations available to enhance page load times. Most of the platforms offer minor hacks that can help you make significant gains. The best example here could be the Magento platform that supports content delivery network, file compression, and other fastening enhancements. A Magento administrator for the retailer can make such platform optimizations.
- Deploy Fast Hosting Servers
Classify your hosting server i.e. CPU speed, hard disk storage, RAM, etc as per the traffic requirements you have. This is often a challenge for the retailers who have grown but still relying on smaller servers for the hosting.
Make sure your hosting provider is sizing the server on the basis of certain factors like peak user load, expected growth in the coming time and most importantly, memory requirements. You should also consider setting up email alerts, in a case expected limits exceeds. This will help you determine the rescaling needs of the server.
Hope these suggestions will help you to get maximum value against the cost of the eCommerce website that you have invested.