Cozy Design, Inc.

Finally, a rational design approach (“as little as possible, but never less”) especially for growing B2B companies that probably should have their own design team, but don't yet. Core expertise in creative execution: user experience design, user interface design, copywriting. We are a complete creative department with expertise in strategy (marketing, content, brand), user research & testing, analytics, print/graphic design, front- and back-end development, SEO, etc.   //////////////////// Here's the problem: Most US businesses are smaller businesses: 90% are under $10M in revenue. 54% of all sales are generated by small-to-medium-sized businesses. …and most of those SMBs need help with their design and marketing but don't get it: 92% of SMBs know their website affects their sales but only 26% of SMB sought help. …and they're right to fret: 82% of Americans are less likely to buy from an outdated website. The average American abandons 24 purchases a year thanks to bad sites. So what to do? You go to an agency and stress as your budget flies out the window while feeling bullied into a longwinded know-it-all process. Or you hire freelancers and stress as you monitor freelancers you can’t rely on and who you don’t know are doing good work. We think the whole situation sucks. We aim to fix it with “Rational Design”. Our aim is to shrinkwrap the gold-standard agency process so that more companies can have more design that's more effective. No vision quests for inspiration. Just pragmatic collaboration and efficient results from big-agency survivors with decades of experience. We apply the tenets of UX design — building empathy, understanding stakeholders, starting small, customizing solutions — to our design process itself. Our founder, Lee Fuhr, uses his deep digital experience (20 years and counting) to curate a work plan that saves our clients time, money, and frustration on the way to an informed, reliable, high-quality solution shrink-wrapped to fit each unique problem space.Read more...