Perform Zone

In the late 1980’s, a small one-man recruitment agency now known as MACRO Recruitment, started investing in technology to make the searching and selecting of staff more efficient. In those days, employers and recruiters posted an advert in the weekly newspaper. Two or three days later applicants started arriving via the fax and snail mail. Printed CV’s were passed from one recruiter’s desk to another – each desk the pile would get smaller and smaller. Australia’s first job board was still in its pilot stage. Most agencies thought it was a passing fad. Recruitment software at the time was running on green screens. Recruitment was slow, of limited reach and expensive. MACRO’s investment in technology gave it the edge on speed to market and reach. They leveraged technology to post their adverts out faster to job boards and their website, to email out in bulk to targeted candidates, and track their applicants they’d sent to employers. Back then this was leading edge. There was no SMS, no social media and no Seek. As technology moved forward, so did MACRO’s investment and innovation. In 2004 MACRO Recruitment’s director, Daryl Keeley, created a separate company to create recruitment software which became known as Perform Zone. Perform Zone is used globally by recruitment agencies and employers. MACRO Recruitment is a multi-award winning agency and is still known for their high quality placements with fast-turnaround.